“That’s The Stupidest Idea I’ve Ever Embraced”

A stupid idea is a thing of beauty. It’s in the lifeblood of creative thinking. The way to get a great idea is to generate many ideas freely, then select and refine the best.

Ideas flow out in many forms—stupid, weird, silly, outrageous, weak, funny, and as sparks of genius. That assortment comes with the territory; it’s called “creative process.”

It takes courage not to filter your ideas. Holding back for fear of looking ridiculous keeps genius ideas from flowing forth.

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